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Latest Edition

Read the latest issue of Marketing via Technology. Published twice per month.

The Rising HubSpot Breeze

HubSpot's new AI introduces many new and interesting capabilities across the platform. However, Breeze has its downsides as well as its benefits.

| Marketing Technology

Previous Editions

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The Rising HubSpot Breeze

HubSpot's new AI introduces many new and interesting capabilities across the platform. However, Breeze has its downsides as well as its benefits.

| Marketing Technology

Enter the Agentforce

Agentforce is pitched as the future of the Salesforce platform. After months of hype, do agents finally give Generative AI a role in tech stacks?

| Marketing Technology

Oracle: The Forgotten Marketing Cloud

Oracle's martech portfolio is often unfairly dismissed as an outdated platform for large enterprise. Yet, they're actually at the forefront of B2B marketing.

| Marketing Technology

Is there a Future for MQLs?

According to analysts, MQLs have no future in B2B marketing. It's a convenient narrative which highlights major problems. Reality is more complex.

| Marketing Operations