Latest Edition
Read the latest issue of Marketing via Technology. Published twice per month.
Revolution When: Generative AI in 2025
2025 is expected to be a transformational year for Generative AI adoption. Or is it? The uptake of new technology is always slower than predicted.
Previous Editions
Register today to browse the Marketing via Technology archive.
Revolution When: Generative AI in 2025
2025 is expected to be a transformational year for Generative AI adoption. Or is it? The uptake of new technology is always slower than predicted.
Terminal Science: Media and Technology Unite
With content syndication struggling to prove value for lead generation, one publisher has hit on a novel solution: buy the Terminus ABM platform.
Account Based Convergence
ABM has fundamentally changed the martech stack. Deeper alignment between marketing and sales has created a new technology and data ecosystem.
Next-Gen Synthesis: Data and AI
Shifts in B2B buyer behaviour, mean that data quality has become the biggest challenge for many marketers. AI is a critical part of the solution.