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Latest Edition

Read the latest issue of Marketing via Technology. Published twice per month.

Account Based Convergence

ABM has fundamentally changed the martech stack. Deeper alignment between marketing and sales has created a new technology and data ecosystem.

| Marketing Technology

Previous Editions

Register today to browse the Marketing via Technology archive.

Account Based Convergence

ABM has fundamentally changed the martech stack. Deeper alignment between marketing and sales has created a new technology and data ecosystem.

| Marketing Technology

Next-Gen Synthesis: Data and AI

Shifts in B2B buyer behaviour, mean that data quality has become the biggest challenge for many marketers. AI is a critical part of the solution.

| Marketing Operations

The Rising HubSpot Breeze

HubSpot's new AI introduces many new and interesting capabilities across the platform. However, Breeze has its downsides as well as its benefits.

| Marketing Technology

Enter the Agentforce

Agentforce is pitched as the future of the Salesforce platform. After months of hype, do agents finally give Generative AI a role in tech stacks?

| Marketing Technology