Welcome to my personal blog about marketing technology. I am Alan Chatfield, Marketing Operations Consultant at CRMT Digital.
On these pages, I discuss how marketers can make the most effective use of their martech stack.
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Decision makers increasingly demand personalised experiences in a B2B context. Yet, marketers often lack the data to deliver them - until now.
Discover how effective use of technology can boost marketing performance
AI agents are the future of enterprise automation. Yet, adoption has been slow. For all the benefits, significant questions about their usefulness remain.
AI agents are not a replacement for traditional rule-based automation workflows. They merely expand the types of business processes that can be automated.
2025 is expected to be a transformational year for Generative AI adoption. Or is it? The uptake of new technology is always slower than predicted.
With content syndication struggling to prove value for lead generation, one publisher has hit on a novel solution: buy the Terminus ABM platform.
Maximise marketing efficiency and unlock the value of marketing ops
Decision makers increasingly demand personalised experiences in a B2B context. Yet, marketers often lack the data to deliver them - until now.
Marketing is being asked to do more, but isn't getting the budget to match. In 2025, that will lead to a focus on efficiency and predictive analytics.
ABM has fundamentally changed the martech stack. Deeper alignment between marketing and sales has created a new technology and data ecosystem.
Shifts in B2B buyer behaviour, mean that data quality has become the biggest challenge for many marketers. AI is a critical part of the solution.
Commentary on enterprise technology and it's impact on business
AI has been pitched as a technology to increase efficiency and reduce costs. Has anyone considered whether their customers want the AI option?
AI agents are heralded as the next wave of enterprise AI. But will they overcome cost and security concerns to kick-start Generative AI adoption?
Customer adoption is slowing, even while tech investments are booming. It's time to ask when Generative AI will become cost-effective for everyone.
The death of passwords is nigh. Passkeys are the future of authentication. Do they solve the problem of bad passwords, and will users adopt them?
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