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Latest Edition

Read the latest issue of Marketing via Technology. Published twice per month.

Avoiding the Legacy Trap

In many organisations, old technology and burdensome processes are a fact of life. It doesn't have to be like that. Businesses can do better.

| Marketing Technology

Previous Editions

Register today to browse the Marketing via Technology archive.

Avoiding the Legacy Trap

In many organisations, old technology and burdensome processes are a fact of life. It doesn't have to be like that. Businesses can do better.

| Marketing Technology

The Advertising Privacy Balance

There doesn't have to be a trade-off between customer privacy and effective ads. Marketers can deliver both leads and strong data protection.

| Marketing Technology

The First-Party Intent Qualification

There are many sources of intent data, but the best intent comes from the data that you already have. Are you making the most of your first-party data?

| Marketing Technology

What Happened to Martech Consolidation?

Martech vendors were supposed to merge, and tech stacks were supposed to shrink. So, why is the martech landscape growing by 27.8% year on year?

| Marketing Technology