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Latest Edition

Read the latest issue of Marketing via Technology. Published twice per month.

Enter the Agentforce

Agentforce is pitched as the future of the Salesforce platform. After months of hype, do agents finally give Generative AI a role in tech stacks?

| Marketing Technology

Previous Editions

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Enter the Agentforce

Agentforce is pitched as the future of the Salesforce platform. After months of hype, do agents finally give Generative AI a role in tech stacks?

| Marketing Technology

Oracle: The Forgotten Marketing Cloud

Oracle's martech portfolio is often unfairly dismissed as an outdated platform for large enterprise. Yet, they're actually at the forefront of B2B marketing.

| Marketing Technology

Is there a Future for MQLs?

According to analysts, MQLs have no future in B2B marketing. It's a convenient narrative which highlights major problems. Reality is more complex.

| Marketing Operations

Building the ABM Stack

ABM has achieved widespread adoption across a wide array of B2B marketing programs. Now, the typical martech stack is starting to catch up.

| Marketing Operations