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Read the latest issue of Marketing via Technology. Published twice per month.
Read the latest issue of Marketing via Technology. Published twice per month.
With content syndication struggling to prove value for lead generation, one publisher has hit on a novel solution: buy the Terminus ABM platform.
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With content syndication struggling to prove value for lead generation, one publisher has hit on a novel solution: buy the Terminus ABM platform.
ABM has fundamentally changed the martech stack. Deeper alignment between marketing and sales has created a new technology and data ecosystem.
Shifts in B2B buyer behaviour, mean that data quality has become the biggest challenge for many marketers. AI is a critical part of the solution.
HubSpot's new AI introduces many new and interesting capabilities across the platform. However, Breeze has its downsides as well as its benefits.