Marketing Technology - Marketing via Technology

After the Max: The Evolving AI Pitch

AI adoption is still growing, yet AI labs are getting nervous. Price cuts and political campaigns are a response to changing AI usage habits.

Salesforce's Claude connector has received plenty of press coverage and executive attention. Yet, it's not a game-changer nor a new capability.

Go to market teams have increasingly complex data needs. All those AI agents require high quality data to feed them. Can HubSpot keep up?

The major SaaS platforms hold the detailed business context needed by AI. For most ops teams, AI is just a different way of using existing apps.

Martech is integral to the success of any marketing program. Yet, that synergy of technology and strategy creates governance and security risks.

2025 has been the year of agentic hype, if not of agentic rollouts. However, AI agents are seeing adoption as part of broader automation flows.

For the past year, Agentforce has been hype and beta software. Dreamforce showed the first glimpses of a mature vision for the AI-first Salesforce.

Data quality is a constant challenge. Third party data providers help, but don't deliver the results needed. AI offers an additional solution.

AI has disrupted PPC and transformed SEO. A new inbound marketing playbook is needed. Enter HubSpot. Will Loop Marketing be enough?

Marketers and publishers have long benefited from search engines. Today, search threatens the web. A new deal is needed before AI bankrupts itself.