Systems of Record in the AI Age
Data management requires specialised workflows for each dataset. These exist in multiple different tools in the tech stack.
A Single System for Data Management
By breaking down the barriers to automation, AI allows data to be used much more productively.
Beyond Marketing: Know Your Customer
Product teams often resent the involvement of marketing in product strategy. Yet, examples of what can go wrong without marketing input are plentiful.
AI in Practice: Test Early And Often
Early adopters have discovered the key to making agentic AI work. Iterative improvement is essential to getting the most from the technology.
2026 Marketing Operations Predictions
Marketing operations has always been a fast-moving space. Yet, it feels like the rate of change has accelerated. 2026 will be just as transformational.
Beyond Offers: Content in an AI Age
A new AI powered marketing playbook is emerging. B2B marketers should be wary of the limitations to personalisation approaches pioneered in B2C.
Bridging the AI Chasm
After years of hype and experimentation, ops teams are finally beginning to understand the key benefits and critical challenges facing Generative AI.
Why Process Leads to Reporting
Effective reporting is essential for marketing success. Yet, missing performance data is commonplace. Fill the gaps by fixing production processes.
Measuring the Value of Marketing Operations
Marketing Operations is more than just a cost centre. It's a strategic multiplier that enhances the value of campaigns. How do you prove that to a CMO?
Order and Chaos: Organising Unstructured Data
Marketers have more data than they can possibly use. Yet, low data completeness is an ongoing challenge. Generative AI can help solve both issues.