Marketing Operations

Maximise marketing efficiency and unlock the value of marketing ops

Why Process leads to Reporting

Effective reporting is essential for marketing success. Yet, missing performance data is commonplace. Fill the gaps by fixing production processes.

| Marketing Operations

Measuring the Value of Marketing Operations

Marketing Operations is more than just a cost centre. It's a strategic multiplier that enhances the value of campaigns. How do you prove that to a CMO?

| Marketing Operations

Order and Chaos: Organising Unstructured Data

Marketers have more data than they can possibly use. Yet, low data completeness is an ongoing challenge. Generative AI can help solve both issues.

| Marketing Operations

Bridging the Gaps: Finding the Buying Group

Buying groups are the basis for successful ABM. Yet, how do you map them? AI removes the manual tasks no one wanted to do anyway.

| Marketing Operations

Bridging the Gaps: Linking ABX Experiences

Data silos limit the impact of ABM. Disconnected campaigns harm the customer experience. Is there a solution to fragmented tech stacks?

| Marketing Operations

Overcoming Communication Silos in Marketing

A lack of internal coordination leads to a disjointed customer experience. But communication silos can be overcome with a more structured approach.

| Marketing Operations

The Data to Deliver: Account Based Experiences

Decision makers increasingly demand personalised experiences in a B2B context. Yet, marketers often lack the data to deliver them - until now.

| Marketing Operations

Beyond Leads: Marketing Operations in 2025

Marketing is being asked to do more, but isn't getting the budget to match. In 2025, that will lead to a focus on efficiency and predictive analytics.

| Marketing Operations

Account Based Convergence

ABM has fundamentally changed the martech stack. Deeper alignment between marketing and sales has created a new technology and data ecosystem.

| Marketing Operations

Next-Gen Synthesis: Data and AI

Shifts in B2B buyer behaviour, mean that data quality has become the biggest challenge for many marketers. AI is a critical part of the solution.

| Marketing Operations