2026 Marketing Operations Predictions
Marketing operations has always been a fast-moving space. Yet, it feels like the rate of change has accelerated. 2026 will be just as transformational.
Beyond Offers: Content in an AI Age
A new AI powered marketing playbook is emerging. B2B marketers should be wary of the limitations to personalisation approaches pioneered in B2C.
Bridging the AI Chasm
After years of hype and experimentation, ops teams are finally beginning to understand the key benefits and critical challenges facing Generative AI.
Unlocking the Web: Research Agents
Data quality is a constant challenge. Third party data providers help, but don't deliver the results needed. AI offers an additional solution.
Why Process Leads to Reporting
Effective reporting is essential for marketing success. Yet, missing performance data is commonplace. Fill the gaps by fixing production processes.
Measuring the Value of Marketing Operations
Marketing Operations is more than just a cost centre. It's a strategic multiplier that enhances the value of campaigns. How do you prove that to a CMO?
Order and Chaos: Organising Unstructured Data
Marketers have more data than they can possibly use. Yet, low data completeness is an ongoing challenge. Generative AI can help solve both issues.
Bridging the Gaps: Finding the Buying Group
Buying groups are the basis for successful ABM. Yet, how do you map them? AI removes the manual tasks no one wanted to do anyway.
Bridging the Gaps: Linking ABX Experiences
Data silos limit the impact of ABM. Disconnected campaigns harm the customer experience. Is there a solution to fragmented tech stacks?
Overcoming Communication Silos in Marketing
A lack of internal coordination leads to a disjointed customer experience. But communication silos can be overcome with a more structured approach.