Digital Transformation

Commentary on enterprise technology and it's impact on marketers

The Limits to Personal AI

As a new wave of personal AI assistants attracts consumers, tech firms are about to discover the limitations of their eCommerce ambitions.

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After the Max: The Evolving AI Pitch

AI adoption is still growing, yet AI labs are getting nervous. Price cuts and political campaigns are a response to changing AI usage habits.

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The AI Pricing Question

AI prices are going up. More expensive models at least answer one of the big unknown questions holding back corporate AI investments.

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The Context Imperative

AI needs detailed business context to work effectively. That context already exists. It just needs to be collected and organised.

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The AI Adoption Slow Lane

As AI becomes embedded within tech stacks, the key challenge is to find a workflow that allows both humans and agents to interact with apps.

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The SaaS Doom Bubble

According to the stock market, SaaS is legacy technology. Some SaaS companies do have an AI problem, for most, AI is just another feature.

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Demand Agents: The Need for Machine Learning

Humans learn through doing. AI is no different. A culture of experimentation and iterative improvement is key to building a production-ready agent.

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Microsoft Ignite AI's Governance Question

Generative AI has a security and compliance problem that few vendors are willing to address. Now Microsoft is giving enterprises the tools they need.

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AI Beyond the Digital Economy

The pursuit of AGI is already having unpredictable consequences. Yet, the speed of AI driven growth will be limited by real world constraints.

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Revolution When: The Waiting Game

Like all cutting edge technologies, Generative AI attracts excessive hype and uncertain ROI. Amid a trough of disillusionment, its time will come.

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