Digital Transformation

Commentary on enterprise technology and it's impact on marketers

Demand Agents: The Need for Machine Learning

Early adopters have discovered the key to making agentic AI work. Iterative improvement is essential to getting the most from the technology.

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Microsoft Ignite AI's Governance Question

Generative AI has a security and compliance problem that few vendors are willing to address. Now Microsoft is giving enterprises the tools they need.

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AI Beyond the Digital Economy

The pursuit of AGI is already having unpredictable consequences. Yet, the speed of AI driven growth will be limited by real world constraints.

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Revolution When: The Waiting Game

Like all cutting edge technologies, Generative AI attracts excessive hype and uncertain ROI. Amid a trough of disillusionment, its time will come.

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Demand Agents: Human Assisted AI

AI is a powerful tool, but when planning AI projects, companies need to be clear on how it can deliver value and where it can boost productivity.

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Next-Gen Automation: The Outlook for Agents

Agents are still a long way from being production-ready. New announcements from Microsoft and Salesforce show that the capability gap is closing.

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Revolution When: The Limitations of Agents

AI agents are the future of enterprise automation. Yet, adoption has been slow. For all the benefits, significant questions about their usefulness remain.

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Next-Gen Automation: The Role of Agents

AI agents are not a replacement for traditional rule-based automation workflows. They merely expand the types of business processes that can be automated.

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Demand Agents: Do Customers Want AI?

AI has been pitched as a technology to increase efficiency and reduce costs. Has anyone considered whether their customers want the AI option?

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Revolution When: Generative AI in 2025

2025 is expected to be a transformational year for Generative AI adoption. Or is it? The uptake of new technology is always slower than predicted.

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