Digital Transformation

Commentary on enterprise technology and it's impact on marketers

Why Salesforce Acquired Informatica

Salesforce have a Data Cloud problem. It's central to the Agentforce pitch, but no one wants to use it. Can Informatica fix Salesforce's CDP woes?

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Demand Agents: Human Assisted AI

AI is a powerful tool, but when planning AI projects, companies need to be clear on how it can deliver value and where it can boost productivity.

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Next-Gen Automation: The Outlook for Agents

Agents are still a long way from being production-ready. New announcements from Microsoft and Salesforce show that the capability gap is closing.

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Next-Gen Automation: The Role of Agents

AI agents are not a replacement for traditional rule-based automation workflows. They merely expand the types of business processes that can be automated.

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Demand Agents: Do Customers Want AI?

AI has been pitched as a technology to increase efficiency and reduce costs. Has anyone considered whether their customers want the AI option?

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Rise of the Agents

AI agents are heralded as the next wave of enterprise AI. But will they overcome cost and security concerns to kick-start Generative AI adoption?

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When will Generative AI Deliver?

Customer adoption is slowing, even while tech investments are booming. It's time to ask when Generative AI will become cost-effective for everyone.

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The Rise of Passkeys

The death of passwords is nigh. Passkeys are the future of authentication. Do they solve the problem of bad passwords, and will users adopt them?

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Big Operations and The Automation Myth

Sprawling tech stacks mean that business departments now own more applications than IT. Do business teams have the skills required to manage their apps?

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Next-Gen Automation: How AI will Impact Business

Generative AI has the potential to improve productivity and reshape business. In doing so, it will create many winners and result in a few losers.

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