Digital Transformation

Commentary on enterprise technology and it's impact on marketers

Demand Agents: Human Assisted AI

AI is a powerful tool, but when planning AI projects, companies need to be clear on how it can deliver value and where it can boost productivity.

| Digital Transformation

Next-Gen Automation: The Outlook for Agents

Agents are still a long way from being production-ready. New announcements from Microsoft and Salesforce show that the capability gap is closing.

| Digital Transformation

Revolution When: The Limitations of Agents

AI agents are the future of enterprise automation. Yet, adoption has been slow. For all the benefits, significant questions about their usefulness remain.

| Digital Transformation

Next-Gen Automation: The Role of Agents

AI agents are not a replacement for traditional rule-based automation workflows. They merely expand the types of business processes that can be automated.

| Digital Transformation

Demand Agents: Do Customers Want AI?

AI has been pitched as a technology to increase efficiency and reduce costs. Has anyone considered whether their customers want the AI option?

| Digital Transformation

Revolution When: Generative AI in 2025

2025 is expected to be a transformational year for Generative AI adoption. Or is it? The uptake of new technology is always slower than predicted.

| Digital Transformation

Rise of the Agents

AI agents are heralded as the next wave of enterprise AI. But will they overcome cost and security concerns to kick-start Generative AI adoption?

| Digital Transformation

When will Generative AI Deliver?

Customer adoption is slowing, even while tech investments are booming. It's time to ask when Generative AI will become cost-effective for everyone.

| Digital Transformation

The Rise of Passkeys

The death of passwords is nigh. Passkeys are the future of authentication. Do they solve the problem of bad passwords, and will users adopt them?

| Digital Transformation

Big Operations and The Automation Myth

Sprawling tech stacks mean that business departments now own more applications than IT. Do business teams have the skills required to manage their apps?

| Digital Transformation