Digital Transformation

Commentary on enterprise technology and it's impact on marketers

Demand Agents: Do Customers Want AI?

AI has been pitched as a technology to increase efficiency and reduce costs. Has anyone considered whether their customers want the AI option?

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Rise of the Agents

AI agents are heralded as the next wave of enterprise AI. But will they overcome cost and security concerns to kick-start Generative AI adoption?

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When will Generative AI Deliver?

Customer adoption is slowing, even while tech investments are booming. It's time to ask when Generative AI will become cost-effective for everyone.

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The Rise of Passkeys

The death of passwords is nigh. Passkeys are the future of authentication. Do they solve the problem of bad passwords, and will users adopt them?

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Big Operations and The Automation Myth

Sprawling tech stacks mean that business departments now own more applications than IT. Do business teams have the skills required to manage their apps?

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Next-Gen Automation: How AI will Impact Business

Generative AI has the potential to improve productivity and reshape business. In doing so, it will create many winners and result in a few losers.

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CoPilot: Generative AI meets Windows

As Microsoft prepare to embed Generative AI into both Office and Windows, just how important is this capability and will people pay for it?

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Why Everything is Nothing for Apps

For years, big tech firms have tried to create an everything app. There are good reasons why a US version of WeChat is forever doomed to fail.

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Artificial Errors: Why AI Gets It Wrong?

It's OK for AI to get it wrong occasionally. As Artificial Intelligence enters the mainstream, we must accept that the computer isn't always right.

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Security vs Functionality: Microsoft Office

Microsoft Office is integral to many business processes. However, recent attempts to tighten up some of its security loopholes caused a backlash.

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