What is Salesforce Marketing Cloud Next?
Salesforce have a new marketing cloud. Beyond the AI hype, Marketing Cloud Next is a radical modernisation of an increasingly outdated platform.
Why Salesforce Acquired Informatica
Salesforce have a Data Cloud problem. It's central to the Agentforce pitch, but no one wants to use it. Can Informatica fix Salesforce's CDP woes?
The Rebirth of Marketing Automation?
Marketing automation has been neglected, while vendors chase other markets. Is that about to change? Will long-standing issues finally be fixed?
Bridging the Gaps: Linking ABX Experiences
Data silos limit the impact of ABM. Disconnected campaigns harm the customer experience. Is there a solution to fragmented tech stacks?
Terminal Science: Media and Technology Unite
With content syndication struggling to prove value for lead generation, one publisher has hit on a novel solution: buy the Terminus ABM platform.
The Rising HubSpot Breeze
HubSpot's new AI introduces many new and interesting capabilities across the platform. However, Breeze has its downsides as well as its benefits.
Enter the Agentforce
Agentforce is pitched as the future of the Salesforce platform. After months of hype, do agents finally give Generative AI a role in tech stacks?
Oracle: The Forgotten Marketing Cloud
Oracle's martech portfolio is often unfairly dismissed as an outdated platform for large enterprise. Yet, they're actually at the forefront of B2B marketing.
Avoiding the Legacy Trap
In many organisations, old technology and burdensome processes are a fact of life. It doesn't have to be like that. Businesses can do better.
The Advertising Privacy Balance
There doesn't have to be a trade-off between customer privacy and effective ads. Marketers can deliver both leads and strong data protection.