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Latest Edition

Read the latest issue of Marketing via Technology. Published twice per month.

Rebirth of SaaS

The major SaaS platforms hold the detailed business context needed by AI. For most ops teams, AI is just a different way of using existing apps.

| Marketing Technology

Previous Editions

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Rebirth of SaaS

The major SaaS platforms hold the detailed business context needed by AI. For most ops teams, AI is just a different way of using existing apps.

| Marketing Technology

The Context Imperative

AI needs detailed business context to work effectively. That context already exists. It just needs to be collected and organised.

| Marketing Technology

The AI Adoption Slow Lane

As AI becomes embedded within tech stacks, the key challenge is to find a workflow that allows both humans and agents to interact with apps.

| Marketing Technology

The SaaS Doom Bubble

According to the stock market, SaaS is legacy technology. Some SaaS companies do have an AI problem, for most, AI is just another feature.

| Digital Transformation