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Latest Edition

Read the latest issue of Marketing via Technology. Published twice per month.

After the Max: The Evolving AI Pitch

AI adoption is still growing, yet AI labs are getting nervous. Price cuts and political campaigns are a response to changing AI usage habits.

| Marketing Technology

Previous Editions

Register today to browse the Marketing via Technology archive.

After the Max: The Evolving AI Pitch

AI adoption is still growing, yet AI labs are getting nervous. Price cuts and political campaigns are a response to changing AI usage habits.

| Marketing Technology

Beyond the Platform: Salesforce meets Claude

Salesforce's Claude connector has received plenty of press coverage and executive attention. Yet, it's not a game-changer nor a new capability.

| Marketing Technology

HubSpot's Data Management Challenge

Go to market teams have increasingly complex data needs. All those AI agents require high quality data to feed them. Can HubSpot keep up?

| Marketing Technology

Agency Vision in an AI World

Creative agencies still have a key role to play, even as AI takes on the lion's share of content production

| Digital Marketing