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Systems of Record in the AI Age

Data management requires specialised workflows for each dataset. These exist in multiple different tools in the tech stack.

| Marketing Technology

Previous Editions

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Systems of Record in the AI Age

Data management requires specialised workflows for each dataset. These exist in multiple different tools in the tech stack.

| Marketing Technology

A Single System for Data Management

By breaking down the barriers to automation, AI allows data to be used much more productively.

| Marketing Operations

Rebirth of SaaS

The major SaaS platforms hold the detailed business context needed by AI. For most ops teams, AI is just a different way of using existing apps.

| Marketing Technology

The Context Imperative

AI needs detailed business context to work effectively. That context already exists. It just needs to be collected and organised.

| Marketing Technology