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Latest Edition

Read the latest issue of Marketing via Technology. Published twice per month.

A Single System for Data Management

By breaking down the barriers to automation, AI allows data to be used much more productively.

| Marketing Technology

Previous Editions

Register today to browse the Marketing via Technology archive.

A Single System for Data Management

By breaking down the barriers to automation, AI allows data to be used much more productively.

| Marketing Technology

Rebirth of SaaS

The major SaaS platforms hold the detailed business context needed by AI. For most ops teams, AI is just a different way of using existing apps.

| Marketing Technology

The Context Imperative

AI needs detailed business context to work effectively. That context already exists. It just needs to be collected and organised.

| Marketing Technology

The AI Adoption Slow Lane

As AI becomes embedded within tech stacks, the key challenge is to find a workflow that allows both humans and agents to interact with apps.

| Marketing Technology