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Latest Edition

Read the latest issue of Marketing via Technology. Published twice per month.

HubSpot's Data Management Challenge

Go to market teams have increasingly complex data needs. All those AI agents require high quality data to feed them. Can HubSpot keep up?

| Marketing Operations

Previous Editions

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HubSpot's Data Management Challenge

Go to market teams have increasingly complex data needs. All those AI agents require high quality data to feed them. Can HubSpot keep up?

| Marketing Operations

Agency Vision in an AI World

Creative agencies still have a key role to play, even as AI takes on the lion's share of content production

| Digital Marketing

The AI Pricing Question

AI prices are going up. More expensive models at least answer one of the big unknown questions holding back corporate AI investments.

| Digital Transformation

Systems of Record in the AI Age

Data management requires specialised workflows for each dataset. These exist in multiple different tools in the tech stack.

| Marketing Operations