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Latest Edition

Read the latest issue of Marketing via Technology. Published twice per month.

The Return of Decision AI

A new type of AI is making waves. System one models promise to solve the accuracy problem bedevilling agentic automation.

| Marketing Operations

Previous Editions

Register today to browse the Marketing via Technology archive.

The Return of Decision AI

A new type of AI is making waves. System one models promise to solve the accuracy problem bedevilling agentic automation.

| Marketing Operations

After the Max: The Evolving AI Pitch

AI adoption is still growing, yet AI labs are getting nervous. Price cuts and political campaigns are a response to changing AI usage habits.

| Digital Transformation

Beyond the Platform: Salesforce meets Claude

Salesforce's Claude connector has received plenty of press coverage and executive attention. Yet, it's not a game-changer nor a new capability.

| Marketing Technology

HubSpot's Data Management Challenge

Go to market teams have increasingly complex data needs. All those AI agents require high quality data to feed them. Can HubSpot keep up?

| Marketing Technology