Enter the Agentforce
Agentforce is pitched as the future of the Salesforce platform. After months of hype, do agents finally give Generative AI a role in tech stacks?
Oracle: The Forgotten Marketing Cloud
Oracle's martech portfolio is often unfairly dismissed as an outdated platform for large enterprise. Yet, they're actually at the forefront of B2B marketing.
Avoiding the Legacy Trap
In many organisations, old technology and burdensome processes are a fact of life. It doesn't have to be like that. Businesses can do better.
The Advertising Privacy Balance
There doesn't have to be a trade-off between customer privacy and effective ads. Marketers can deliver both leads and strong data protection.
The First-Party Intent Qualification
There are many sources of intent data, but the best intent comes from the data that you already have. Are you making the most of your first-party data?
What Happened to Martech Consolidation?
Martech vendors were supposed to merge, and tech stacks were supposed to shrink. So, why is the martech landscape growing by 27.8% year on year?
Drift goes Bionic
Drift pioneered chatbots for B2B marketing. Their latest product updates aren't just an enhanced AI, they redefine the role of chatbots in B2B.
Salesforce debuts Generative AI at Dreamforce
Salesforce launched a new AI assistant at Dreamforce, as well as an enhanced data cloud. Will this help them retain their lead in Enterprise AI?
Marketo Supercharges Dynamic Chat
Adobe have been promoting Marketo Dynamic Chat for years, yet its limitations hampered adoption. Has its time finally come?
Eloqua 23C Release Overview
This month's packed Eloqua release may not contain many exciting new features, but it does fix several major frustrations with the platform.