The First-Party Intent Qualification
There are many sources of intent data, but the best intent comes from the data that you already have. Are you making the most of your first-party data?
What Happened to Martech Consolidation?
Martech vendors were supposed to merge, and tech stacks were supposed to shrink. So, why is the martech landscape growing by 27.8% year on year?
Drift goes Bionic
Drift pioneered chatbots for B2B marketing. Their latest product updates aren't just an enhanced AI, they redefine the role of chatbots in B2B.
Salesforce debuts Generative AI at Dreamforce
Salesforce launched a new AI assistant at Dreamforce, as well as an enhanced data cloud. Will this help them retain their lead in Enterprise AI?
Marketo Supercharges Dynamic Chat
Adobe have been promoting Marketo Dynamic Chat for years, yet its limitations hampered adoption. Has its time finally come?
Eloqua 23C Release Overview
This month's packed Eloqua release may not contain many exciting new features, but it does fix several major frustrations with the platform.
Hyperforce Has Lift Off
It's time for the next major Salesforce platform migration. Hyperforce has been around for several years, and now existing customers will get the benefits.
Marketo: The Potential of Engagement Maps
Marketo has a new way to view smart campaign workflows. Engagement Maps have potential, but won't become truly useful until next year.
Coming Soon
Switching technology platform always seems like a good idea, yet rarely goes smoothly. There are ways to minimise the disruption.
The X Factor Behind Social Media
Twitter has survived technical woes, the paywalling of key features and dramatic falls in ad revenue. So why is a rebrand the biggest threat of all?