Salesforce debuts Generative AI at Dreamforce
Salesforce launched a new AI assistant at Dreamforce, as well as an enhanced data cloud. Will this help them retain their lead in Enterprise AI?
Marketo Supercharges Dynamic Chat
Adobe have been promoting Marketo Dynamic Chat for years, yet its limitations hampered adoption. Has its time finally come?
Eloqua 23C Release Overview
This month's packed Eloqua release may not contain many exciting new features, but it does fix several major frustrations with the platform.
Hyperforce Has Lift Off
It's time for the next major Salesforce platform migration. Hyperforce has been around for several years, and now existing customers will get the benefits.
Marketo: The Potential of Engagement Maps
Marketo has a new way to view smart campaign workflows. Engagement Maps have potential, but won't become truly useful until next year.
Coming Soon
Switching technology platform always seems like a good idea, yet rarely goes smoothly. There are ways to minimise the disruption.
The X Factor Behind Social Media
Twitter has survived technical woes, the paywalling of key features and dramatic falls in ad revenue. So why is a rebrand the biggest threat of all?
Out of the Bottle: Salesforce Genie
Dreamforce introduces a major upgrade to Salesforce Customer 360. What is Genie, and how important is it to the future of Salesforce?
Marketo Engage August '22 Release Overview
The introduction of Captcha on Marketo forms is the most notable feature in a release full of small tweaks and UI changes.
Pardot Summer '22 Release Overview
Conditional completion actions and better deliverability reporting are the highlights of a useful release for the app formally known as Pardot.