Why Process leads to Reporting
Effective reporting is essential for marketing success. Yet, missing performance data is commonplace. Fill the gaps by fixing production processes.
Revolution When: AI and the Open Web
Marketers and publishers have long benefited from search engines. Today, search threatens the web. A new deal is needed before AI bankrupts itself.
Measuring the Value of Marketing Operations
Marketing Operations is more than just a cost centre. It's a strategic multiplier that enhances the value of campaigns. How do you prove that to a CMO?
Revolution When: The Waiting Game
Like all cutting edge technologies, Generative AI attracts excessive hype and uncertain ROI. Amid a trough of disillusionment, its time will come.
What is Salesforce Marketing Cloud Next?
Salesforce have a new marketing cloud. Beyond the AI hype, Marketing Cloud Next is a radical modernisation of an increasingly outdated platform.
Why Salesforce Acquired Informatica
Salesforce have a Data Cloud problem. It's central to the Agentforce pitch, but no one wants to use it. Can Informatica fix Salesforce's CDP woes?
Demand Agents: Human Assisted AI
AI is a powerful tool, but when planning AI projects, companies need to be clear on how it can deliver value and where it can boost productivity.
Order and Chaos: Organising Unstructured Data
Marketers have more data than they can possibly use. Yet, low data completeness is an ongoing challenge. Generative AI can help solve both issues.
The Rebirth of Marketing Automation?
Marketing automation has been neglected, while vendors chase other markets. Is that about to change? Will long-standing issues finally be fixed?
Bridging the Gaps: Finding the Buying Group
Buying groups are the basis for successful ABM. Yet, how do you map them? AI removes the manual tasks no one wanted to do anyway.