What is Salesforce Marketing Cloud Next?
Salesforce have a new marketing cloud. Beyond the AI hype, Marketing Cloud Next is a radical modernisation of an increasingly outdated platform.
Why Salesforce Acquired Informatica
Salesforce have a Data Cloud problem. It's central to the Agentforce pitch, but no one wants to use it. Can Informatica fix Salesforce's CDP woes?
Demand Agents: Human Assisted AI
AI is a powerful tool, but when planning AI projects, companies need to be clear on how it can deliver value and where it can boost productivity.
Order and Chaos: Organising Unstructured Data
Marketers have more data than they can possibly use. Yet, low data completeness is an ongoing challenge. Generative AI can help solve both issues.
The Rebirth of Marketing Automation?
Marketing automation has been neglected, while vendors chase other markets. Is that about to change? Will long-standing issues finally be fixed?
Bridging the Gaps: Finding the Buying Group
Buying groups are the basis for successful ABM. Yet, how do you map them? AI removes the manual tasks no one wanted to do anyway.
Bridging the Gaps: Linking ABX Experiences
Data silos limit the impact of ABM. Disconnected campaigns harm the customer experience. Is there a solution to fragmented tech stacks?
Next-Gen Automation: The Outlook for Agents
Agents are still a long way from being production-ready. New announcements from Microsoft and Salesforce show that the capability gap is closing.
Overcoming Communication Silos in Marketing
A lack of internal coordination leads to a disjointed customer experience. But communication silos can be overcome with a more structured approach.
The Data to Deliver: Account Based Experiences
Decision makers increasingly demand personalised experiences in a B2B context. Yet, marketers often lack the data to deliver them - until now.