The Rebirth of Marketing Automation?
Marketing automation has been neglected, while vendors chase other markets. Is that about to change? Will long-standing issues finally be fixed?
Bridging the Gaps: Finding the Buying Group
Buying groups are the basis for successful ABM. Yet, how do you map them? AI removes the manual tasks no one wanted to do anyway.
Bridging the Gaps: Linking ABX Experiences
Data silos limit the impact of ABM. Disconnected campaigns harm the customer experience. Is there a solution to fragmented tech stacks?
Next-Gen Automation: The Outlook for Agents
Agents are still a long way from being production-ready. New announcements from Microsoft and Salesforce show that the capability gap is closing.
Overcoming Communication Silos in Marketing
A lack of internal coordination leads to a disjointed customer experience. But communication silos can be overcome with a more structured approach.
The Data to Deliver: Account Based Experiences
Decision makers increasingly demand personalised experiences in a B2B context. Yet, marketers often lack the data to deliver them - until now.
Revolution When: The Limitations of Agents
AI agents are the future of enterprise automation. Yet, adoption has been slow. For all the benefits, significant questions about their usefulness remain.
Next-Gen Automation: The Role of Agents
AI agents are not a replacement for traditional rule-based automation workflows. They merely expand the types of business processes that can be automated.
Beyond Leads: Marketing Operations in 2025
Marketing is being asked to do more, but isn't getting the budget to match. In 2025, that will lead to a focus on efficiency and predictive analytics.
Revolution When: Generative AI in 2025
2025 is expected to be a transformational year for Generative AI adoption. Or is it? The uptake of new technology is always slower than predicted.