Marketing via Technology

Stay up to date with actionable insights into martech and marketing ops.

How Technology Can Streamline ABM

Successful ABM relies on mapping buying groups within enterprise accounts. In practice, this has been impossible to do accurately until now.

| Digital Marketing

The Opportunity to Improve Sales Automation

Sales campaigns are subject to the same personalisation demands as marketing campaigns. There is an opportunity for marketing to align and improve results.

| Marketing Operations

2024 Predictions

As marketers learn the most effective uses for Generative AI, we will start to see solutions for long-term reporting and personalisation challenges.

| Marketing Operations

AI-Generated Personalisation

Good personalisation is essential to marketing success. Yet, some channels are easier to personalise than others. AI will close that capability gap.

| Digital Marketing

The Rise of Self-Service AI

There is far more to AI than just copy generation. A new generation of AI app stores have the potential to revolutionise marketing operations.

| Marketing Operations

AI enhances Business Intelligence

Marketing leaders often claim to lack the data needed to guide decision-making. BI vendors are using generative AI to give them the tools they need.

| Marketing Operations

HubSpot acquires Clearbit

Data is the life blood of contemporary business. By acquiring Clearbit, HubSpot have recognised the central role of good data in B2B marketing.

| Marketing Operations

New Deliverability Requirements for 2024

Google and Yahoo have introduced strict new email sender guidelines that marketers will have to follow. Are you ready for these changes?

| Marketing Operations

Drift goes Bionic

Drift pioneered chatbots for B2B marketing. Their latest product updates aren't just an enhanced AI, they redefine the role of chatbots in B2B.

| Marketing Technology

Salesforce debuts Generative AI at Dreamforce

Salesforce launched a new AI assistant at Dreamforce, as well as an enhanced data cloud. Will this help them retain their lead in Enterprise AI?

| Marketing Technology