The Drift to Salesloft Deal
The purchase of a leading marketing chatbot platform by a sales technology vendor highlights the increasing overlap between martech and sales tech.
How Technology Can Streamline ABM
Successful ABM relies on mapping buying groups within enterprise accounts. In practice, this has been impossible to do accurately until now.
The Opportunity to Improve Sales Automation
Sales campaigns are subject to the same personalisation demands as marketing campaigns. There is an opportunity for marketing to align and improve results.
2024 Predictions
As marketers learn the most effective uses for Generative AI, we will start to see solutions for long-term reporting and personalisation challenges.
AI-Generated Personalisation
Good personalisation is essential to marketing success. Yet, some channels are easier to personalise than others. AI will close that capability gap.
The Rise of Self-Service AI
There is far more to AI than just copy generation. A new generation of AI app stores have the potential to revolutionise marketing operations.
AI enhances Business Intelligence
Marketing leaders often claim to lack the data needed to guide decision-making. BI vendors are using generative AI to give them the tools they need.
HubSpot acquires Clearbit
Data is the life blood of contemporary business. By acquiring Clearbit, HubSpot have recognised the central role of good data in B2B marketing.
New Deliverability Requirements for 2024
Google and Yahoo have introduced strict new email sender guidelines that marketers will have to follow. Are you ready for these changes?
Drift goes Bionic
Drift pioneered chatbots for B2B marketing. Their latest product updates aren't just an enhanced AI, they redefine the role of chatbots in B2B.