AI enhances Business Intelligence
Marketing leaders often claim to lack the data needed to guide decision-making. BI vendors are using generative AI to give them the tools they need.
HubSpot acquires Clearbit
Data is the life blood of contemporary business. By acquiring Clearbit, HubSpot have recognised the central role of good data in B2B marketing.
Why Reporting is Storytelling?
Measuring marketing performance is about more than just numbers on dashboards. Its about providing context, clarity and integrity.
New Deliverability Requirements for 2024
Google and Yahoo have introduced strict new email sender guidelines that marketers will have to follow. Are you ready for these changes?
2023 Marketing Predictions
2023 promises to be an uncertain year for B2B marketing. A difficult economy and strong regulatory headwinds requires a more complex marketing mix.
Moving Nurture Beyond Email
There is more to nurture than email. Increase engagement by building a cross-channel marketing engine that runs on the schedule of your audience.
Beyond Measurement: The Value of Business Intelligence
Is your business struggling to report on marketing performance? Using the right analytics solution is key to getting accurate campaign results.
The Data Story: Reporting for B2B Marketers
There is more to marketing reporting than viewing dashboards. Asking the right questions is just as important as showing the right numbers.
Planning the Personalised Journey
B2B marketing has changed. The business is demanding more from marketing, just as buyers have become harder to reach. A more coordinated approach is needed.
Live Chat Enters the B2B Marketing Conversation
Live chat has become an essential part of the B2B marketing mix. It's become more than just a tool for lead capture and customer service.