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Bridging the Gaps: Linking ABX Experiences
Data silos limit the impact of ABM. Disconnected campaigns harm the customer experience. Is there a solution to fragmented tech stacks?
Previous Editions
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Bridging the Gaps: Linking ABX Experiences
Data silos limit the impact of ABM. Disconnected campaigns harm the customer experience. Is there a solution to fragmented tech stacks?
Next-Gen Automation: The Outlook for Agents
Agents are still a long way from being production-ready. New announcements from Microsoft and Salesforce show that the capability gap is closing.
Overcoming Communication Silos in Marketing
A lack of internal coordination leads to a disjointed customer experience. But communication silos can be overcome with a more structured approach.
The Data to Deliver: Account Based Experiences
Decision makers increasingly demand personalised experiences in a B2B context. Yet, marketers often lack the data to deliver them - until now.