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Demand Agents: The Need for Machine Learning
Early adopters have discovered the key to making agentic AI work. Iterative improvement is essential to getting the most from the technology.
Previous Editions
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Demand Agents: The Need for Machine Learning
Early adopters have discovered the key to making agentic AI work. Iterative improvement is essential to getting the most from the technology.
2026 Marketing Operations Predictions
Marketing operations has always been a fast-moving space. Yet, it feels like the rate of change has accelerated. 2026 will be just as transformational.
Demand Agents: AI Enters the Enterprise
2025 has been the year of agentic hype, if not of agentic rollouts. However, AI agents are seeing adoption as part of broader automation flows.
Beyond Offers: Content in an AI Age
A new AI powered marketing playbook is emerging. B2B marketers should be wary of the limitations to personalisation approaches pioneered in B2C.