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Read the latest issue of Marketing via Technology. Published twice per month.
Read the latest issue of Marketing via Technology. Published twice per month.
Marketers and publishers have long benefited from search engines. Today, search threatens the web. A new deal is needed before AI bankrupts itself.
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Marketers and publishers have long benefited from search engines. Today, search threatens the web. A new deal is needed before AI bankrupts itself.
Marketing Operations is more than just a cost centre. It's a strategic multiplier that enhances the value of campaigns. How do you prove that to a CMO?
Like all cutting edge technologies, Generative AI attracts excessive hype and uncertain ROI. Amid a trough of disillusionment, its time will come.
Salesforce have a new marketing cloud. Beyond the AI hype, Marketing Cloud Next is a radical modernisation of an increasingly outdated platform.