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What is Salesforce Marketing Cloud Next?
Salesforce have a new marketing cloud. Beyond the AI hype, Marketing Cloud Next is a radical modernisation of an increasingly outdated platform.
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What is Salesforce Marketing Cloud Next?
Salesforce have a new marketing cloud. Beyond the AI hype, Marketing Cloud Next is a radical modernisation of an increasingly outdated platform.
Why Salesforce Acquired Informatica
Salesforce have a Data Cloud problem. It's central to the Agentforce pitch, but no one wants to use it. Can Informatica fix Salesforce's CDP woes?
Demand Agents: Human Assisted AI
AI is a powerful tool, but when planning AI projects, companies need to be clear on how it can deliver value and where it can boost productivity.
Order and Chaos: Organising Unstructured Data
Marketers have more data than they can possibly use. Yet, low data completeness is an ongoing challenge. Generative AI can help solve both issues.