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The Data to Deliver: Account Based Experiences
Decision makers increasingly demand personalised experiences in a B2B context. Yet, marketers often lack the data to deliver them - until now.
Previous Editions
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The Data to Deliver: Account Based Experiences
Decision makers increasingly demand personalised experiences in a B2B context. Yet, marketers often lack the data to deliver them - until now.
Revolution When: The Limitations of Agents
AI agents are the future of enterprise automation. Yet, adoption has been slow. For all the benefits, significant questions about their usefulness remain.
Next-Gen Automation: The Role of Agents
AI agents are not a replacement for traditional rule-based automation workflows. They merely expand the types of business processes that can be automated.
Beyond Leads: Marketing Operations in 2025
Marketing is being asked to do more, but isn't getting the budget to match. In 2025, that will lead to a focus on efficiency and predictive analytics.