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Latest Edition

Read the latest issue of Marketing via Technology. Published twice per month.

Revolution When: The Waiting Game

Like all cutting edge technologies, Generative AI attracts excessive hype and uncertain ROI. Amid a trough of disillusionment, its time will come.

| Digital Transformation

Previous Editions

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Revolution When: The Waiting Game

Like all cutting edge technologies, Generative AI attracts excessive hype and uncertain ROI. Amid a trough of disillusionment, its time will come.

| Digital Transformation

What is Salesforce Marketing Cloud Next?

Salesforce have a new marketing cloud. Beyond the AI hype, Marketing Cloud Next is a radical modernisation of an increasingly outdated platform.

| Marketing Technology

Why Salesforce Acquired Informatica

Salesforce have a Data Cloud problem. It's central to the Agentforce pitch, but no one wants to use it. Can Informatica fix Salesforce's CDP woes?

| Marketing Technology

Demand Agents: Human Assisted AI

AI is a powerful tool, but when planning AI projects, companies need to be clear on how it can deliver value and where it can boost productivity.

| Digital Transformation