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Read the latest issue of Marketing via Technology. Published twice per month.
Read the latest issue of Marketing via Technology. Published twice per month.
Like all cutting edge technologies, Generative AI attracts excessive hype and uncertain ROI. Amid a trough of disillusionment, its time will come.
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Like all cutting edge technologies, Generative AI attracts excessive hype and uncertain ROI. Amid a trough of disillusionment, its time will come.
Salesforce have a new marketing cloud. Beyond the AI hype, Marketing Cloud Next is a radical modernisation of an increasingly outdated platform.
Salesforce have a Data Cloud problem. It's central to the Agentforce pitch, but no one wants to use it. Can Informatica fix Salesforce's CDP woes?
AI is a powerful tool, but when planning AI projects, companies need to be clear on how it can deliver value and where it can boost productivity.