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Latest Edition

Read the latest issue of Marketing via Technology. Published twice per month.

AI in Practice: Test Early And Often

Early adopters have discovered the key to making agentic AI work. Iterative improvement is essential to getting the most from the technology.

| Marketing Technology

Previous Editions

Register today to browse the Marketing via Technology archive.

AI in Practice: Test Early And Often

Early adopters have discovered the key to making agentic AI work. Iterative improvement is essential to getting the most from the technology.

| Marketing Technology

Demand Agents: The Need for Machine Learning

Humans learn through doing. AI is no different. A culture of experimentation and iterative improvement is key to building a production-ready agent.

| Digital Transformation

2026 Marketing Operations Predictions

Marketing operations has always been a fast-moving space. Yet, it feels like the rate of change has accelerated. 2026 will be just as transformational.

| Marketing Operations

Demand Agents: AI Enters the Enterprise

2025 has been the year of agentic hype, if not of agentic rollouts. However, AI agents are seeing adoption as part of broader automation flows.

| Marketing Technology