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Demand Agents: AI Enters the Enterprise
2025 has been the year of agentic hype, if not of agentic rollouts. However, AI agents are seeing adoption as part of broader automation flows.
Previous Editions
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Demand Agents: AI Enters the Enterprise
2025 has been the year of agentic hype, if not of agentic rollouts. However, AI agents are seeing adoption as part of broader automation flows.
Beyond Offers: Content in an AI Age
A new AI powered marketing playbook is emerging. B2B marketers should be wary of the limitations to personalisation approaches pioneered in B2C.
Bridging the AI Chasm
After years of hype and experimentation, ops teams are finally beginning to understand the key benefits and critical challenges facing Generative AI.
Enter the Agentforce Enterprise
For the past year, Agentforce has been hype and beta software. Dreamforce showed the first glimpses of a mature vision for the AI-first Salesforce.