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Why Process leads to Reporting
Effective reporting is essential for marketing success. Yet, missing performance data is commonplace. Fill the gaps by fixing production processes.
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Why Process leads to Reporting
Effective reporting is essential for marketing success. Yet, missing performance data is commonplace. Fill the gaps by fixing production processes.
Revolution When: AI and the Open Web
Marketers and publishers have long benefited from search engines. Today, search threatens the web. A new deal is needed before AI bankrupts itself.
Measuring the Value of Marketing Operations
Marketing Operations is more than just a cost centre. It's a strategic multiplier that enhances the value of campaigns. How do you prove that to a CMO?
Revolution When: The Waiting Game
Like all cutting edge technologies, Generative AI attracts excessive hype and uncertain ROI. Amid a trough of disillusionment, its time will come.