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Beyond Offers: Content in an AI Age
A new AI powered marketing playbook is emerging. B2B marketers should be wary of the limitations to personalisation approaches pioneered in B2C.
Previous Editions
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Beyond Offers: Content in an AI Age
A new AI powered marketing playbook is emerging. B2B marketers should be wary of the limitations to personalisation approaches pioneered in B2C.
Bridging the AI Chasm
After years of hype and experimentation, ops teams are finally beginning to understand the key benefits and critical challenges facing Generative AI.
Enter the Agentforce Enterprise
For the past year, Agentforce has been hype and beta software. Dreamforce showed the first glimpses of a mature vision for the AI-first Salesforce.
Unlocking the Web: Research Agents
Data quality is a constant challenge. Third party data providers help, but don't deliver the results needed. AI offers an additional solution.