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Read the latest issue of Marketing via Technology. Published twice per month.
Read the latest issue of Marketing via Technology. Published twice per month.
AI agents are not a replacement for traditional rule-based automation workflows. They merely expand the types of business processes that can be automated.
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AI agents are not a replacement for traditional rule-based automation workflows. They merely expand the types of business processes that can be automated.
Marketing is being asked to do more, but isn't getting the budget to match. In 2025, that will lead to a focus on efficiency and predictive analytics.
2025 is expected to be a transformational year for Generative AI adoption. Or is it? The uptake of new technology is always slower than predicted.
With content syndication struggling to prove value for lead generation, one publisher has hit on a novel solution: buy the Terminus ABM platform.