Latest Edition
Read the latest issue of Marketing via Technology. Published twice per month.
The SaaS Doom Bubble
According to the stock market, SaaS is legacy technology. Some SaaS companies do have an AI problem, for most, AI is just another feature.
Previous Editions
Register today to browse the Marketing via Technology archive.
The SaaS Doom Bubble
According to the stock market, SaaS is legacy technology. Some SaaS companies do have an AI problem, for most, AI is just another feature.
Beyond Dependency: The Martech Risk
Martech is integral to the success of any marketing program. Yet, that synergy of technology and strategy creates governance and security risks.
Beyond Marketing: Know Your Customer
Product teams often resent the involvement of marketing in product strategy. Yet, examples of what can go wrong without marketing input are plentiful.
AI in Practice: Test Early And Often
Early adopters have discovered the key to making agentic AI work. Iterative improvement is essential to getting the most from the technology.