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Latest Edition

Read the latest issue of Marketing via Technology. Published twice per month.

Next-Gen Automation: The Role of Agents

AI agents are not a replacement for traditional rule-based automation workflows. They merely expand the types of business processes that can be automated.

| Marketing Technology

Previous Editions

Register today to browse the Marketing via Technology archive.

Next-Gen Automation: The Role of Agents

AI agents are not a replacement for traditional rule-based automation workflows. They merely expand the types of business processes that can be automated.

| Marketing Technology

Beyond Leads: Marketing Operations in 2025

Marketing is being asked to do more, but isn't getting the budget to match. In 2025, that will lead to a focus on efficiency and predictive analytics.

| Marketing Operations

Revolution When: Generative AI in 2025

2025 is expected to be a transformational year for Generative AI adoption. Or is it? The uptake of new technology is always slower than predicted.

| Marketing Technology

Terminal Science: Media and Technology Unite

With content syndication struggling to prove value for lead generation, one publisher has hit on a novel solution: buy the Terminus ABM platform.

| Marketing Technology