Marketing Technology

Discover how effective use of technology can boost marketing performance

Continuous Evolution: Closing the Capability Gap

Digital marketing is changing rapidly. New tactics and new technology are needed to stay ahead. Most important of all though, is learning new skills.

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The Content Personalisation Snap

The acquisition of the SnapApp interactive content platform by Uberflip proves the changing nature of personalisation in content marketing.

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Dreaming of a Single Truth

Salesforce Customer 360 Truth is a big deal for marketers, but is neither new or revolutionary. It is an overdue addition to the Salesforce ecosystem.

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Drifting into Conversation: Chatbots

The next big thing is supposed to be Conversational Marketing. Don't ignore the hype. Chatbots really will transform B2B marketing.

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The MarTech Merger Wave Continues

CMS vendors and predictive data firms are the most recent targets, as the MarTech merger trend continues. It's all about the platform game.

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Unlocking the Enterprise Data Landscape

Data is complicated, and big data has made it more so. A vast array of databases exists to cut through the noise. Make sure to use the right one for the job.

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Unified Interfaces for Sky and Lightning

Evolving technology requires evolving user interfaces, but Microsoft, Salesforce and Marketo are underestimating the challenges this causes for their users.

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Salesforce Discovers Analytics with Tableau

Salesforce's unexpected purchase of Tableau highlights the central role of Business Intelligence and Analytics in the data-driven enterprise.

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Changing Ad Market hits Google Earnings

A surprise slowdown in advertising revenue reduces Google's earnings growth and exposes flaws in the business model of the digital advertising giant.

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Marketo talk Account Based Experiences at Summit

Adobe talk B2B and B2C convergence, and Microsoft brings a major upgrade to Marketo ABM at their annual summit in Las Vegas.

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