The Content Personalisation Snap
The acquisition of the SnapApp interactive content platform by Uberflip proves the changing nature of personalisation in content marketing.
Dreaming of a Single Truth
Salesforce Customer 360 Truth is a big deal for marketers, but is neither new or revolutionary. It is an overdue addition to the Salesforce ecosystem.
Drifting into Conversation: Chatbots
The next big thing is supposed to be Conversational Marketing. Don't ignore the hype. Chatbots really will transform B2B marketing.
The MarTech Merger Wave Continues
CMS vendors and predictive data firms are the most recent targets, as the MarTech merger trend continues. It's all about the platform game.
Unlocking the Enterprise Data Landscape
Data is complicated, and big data has made it more so. A vast array of databases exists to cut through the noise. Make sure to use the right one for the job.
Unified Interfaces for Sky and Lightning
Evolving technology requires evolving user interfaces, but Microsoft, Salesforce and Marketo are underestimating the challenges this causes for their users.
Salesforce Discovers Analytics with Tableau
Salesforce's unexpected purchase of Tableau highlights the central role of Business Intelligence and Analytics in the data-driven enterprise.
Changing Ad Market hits Google Earnings
A surprise slowdown in advertising revenue reduces Google's earnings growth and exposes flaws in the business model of the digital advertising giant.
Marketo talk Account Based Experiences at Summit
Adobe talk B2B and B2C convergence, and Microsoft brings a major upgrade to Marketo ABM at their annual summit in Las Vegas.
Eloqua gets an AI makeover at Modern CX
Oracle talk integrated customer experience in Las Vegas, as new AI and data platforms highlight the changing role of marketing automation in the martech stack.