Digital Transformation

Commentary on enterprise technology and it's impact on marketers

CoPilot: Generative AI meets Windows

As Microsoft prepare to embed Generative AI into both Office and Windows, just how important is this capability and will people pay for it?

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Why Everything is Nothing for Apps

For years, big tech firms have tried to create an everything app. There are good reasons why a US version of WeChat is forever doomed to fail.

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Artificial Errors: Why AI Gets It Wrong?

It's OK for AI to get it wrong occasionally. As Artificial Intelligence enters the mainstream, we must accept that the computer isn't always right.

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Security vs Functionality: Microsoft Office

Microsoft Office is integral to many business processes. However, recent attempts to tighten up some of its security loopholes caused a backlash.

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End of the Platform Era?

New legislation on both sides of the Atlantic threatens to upend the business models of big tech. How far-reaching will the consequences be?

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The Rise of Microsoft Teams

During the pandemic, Microsoft's communication app evolved from a widely loathed niche to become a corporate standard alongside Zoom. Why?

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Is Hybrid Working Really the Future?

It's widely believed that hybrid workplaces are the future. But is this really true, and what does hybrid working look like in practice?

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Through the Metaverse

According to Mark Zuckerberg, the metaverse is the next big thing. Just what are the consumer and business needs that metaverse is intended to solve?

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Windows 11 and the Compatibility Question

The unexpected announcement of Windows 11 is already facing a backlash from IT Pros. It's not clear whether PCs will be able to run Microsoft's new OS.

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After the Emergency: Remote Working

Employees are reluctantly starting to return to the office, but that doesn't mean a return to the old 9 to 5. The new normal is that there is no normal.

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