The Rise of Self-Service AI
There is far more to AI than just copy generation. A new generation of AI app stores have the potential to revolutionise marketing operations.
2023 has undoubtedly been the year of Generative AI. Everyone has long been aware of the potential risks and benefits of Artificial Intelligence - many science fiction novels and films have spoken about the subject. It was only ever a question of when the tremendous potential of AI turned into an everyday reality.
Yet, for many data scientists, AI and machine learning have been a critical part of their daily workflow for the past decade. Martech vendors have been announcing major new AI features for the last six or seven years. Machine learning in the realm of data management has been around for far longer than that. The revolutionary change brought about by ChatGPT was the introduction of those capabilities to the general public.