HubSpot acquires Clearbit
Data is the life blood of contemporary business. By acquiring Clearbit, HubSpot have recognised the central role of good data in B2B marketing.
New Deliverability Requirements for 2024
Google and Yahoo have introduced strict new email sender guidelines that marketers will have to follow. Are you ready for these changes?
Drift goes Bionic
Drift pioneered chatbots for B2B marketing. Their latest product updates aren't just an enhanced AI, they redefine the role of chatbots in B2B.
Salesforce debuts Generative AI at Dreamforce
Salesforce launched a new AI assistant at Dreamforce, as well as an enhanced data cloud. Will this help them retain their lead in Enterprise AI?
Marketo Supercharges Dynamic Chat
Adobe have been promoting Marketo Dynamic Chat for years, yet its limitations hampered adoption. Has its time finally come?
Hyperforce Has Lift Off
It's time for the next major Salesforce platform migration. Hyperforce has been around for several years, and now existing customers will get the benefits.
Coming Soon
Switching technology platform always seems like a good idea, yet rarely goes smoothly. There are ways to minimise the disruption.