The Opportunity to Improve Sales Automation
Sales campaigns are subject to the same personalisation demands as marketing campaigns. There is an opportunity for marketing to align and improve results.
2024 Predictions
As marketers learn the most effective uses for Generative AI, we will start to see solutions for long-term reporting and personalisation challenges.
AI-Generated Personalisation
Good personalisation is essential to marketing success. Yet, some channels are easier to personalise than others. AI will close that capability gap.
The Rise of Self-Service AI
There is far more to AI than just copy generation. A new generation of AI app stores have the potential to revolutionise marketing operations.
AI enhances Business Intelligence
Marketing leaders often claim to lack the data needed to guide decision-making. BI vendors are using generative AI to give them the tools they need.
HubSpot acquires Clearbit
Data is the life blood of contemporary business. By acquiring Clearbit, HubSpot have recognised the central role of good data in B2B marketing.
New Deliverability Requirements for 2024
Google and Yahoo have introduced strict new email sender guidelines that marketers will have to follow. Are you ready for these changes?
Drift goes Bionic
Drift pioneered chatbots for B2B marketing. Their latest product updates aren't just an enhanced AI, they redefine the role of chatbots in B2B.
Salesforce debuts Generative AI at Dreamforce
Salesforce launched a new AI assistant at Dreamforce, as well as an enhanced data cloud. Will this help them retain their lead in Enterprise AI?
Marketo Supercharges Dynamic Chat
Adobe have been promoting Marketo Dynamic Chat for years, yet its limitations hampered adoption. Has its time finally come?