Events: The Hybrid Future
Marketing has become a digital-first discipline. Events are no exception. Hybrid events are causing marketers to reimagine what an event can be.
Nurture: Finding the Audience
Are you adding enough engaged contacts to your nurtures to generate results? Personalisation is key to successful nurture, but only for the right audience.
How to Improve Email Metrics
There’s no right way to getting more opens and more clicks. Instead, many small changes can be combined to deliver the best results.
How to get started with B2B Omnichannel Campaigns
Marketing automation has evolved into a vehicle to run multi-channel campaigns. Are you making the most of your nurture programs?
How to Get Started with B2B Email Personalisation
B2B email personalisation doesn't have to be complicated. Start simple, with these five quick and easy ways to personalise your marketing emails.
Finding the Balance: Effective B2B Personalisation
When it comes to personalisation, the only real limit is scale and efficiency rather than ambition. All that's needed are a few simple building blocks.
Waking Up Your Database
Inactive contacts make up a majority of most marketing databases, but not all unengaged email subscribers are deadwood. The right message can reengage them.
Translating the Language Barrier
Translation is slow and expensive, but massively increases campaign results. Unfortunately, there are no shortcuts to producing better localised content.
The Content Waterfall Trap
In a world of always-on and content marketing, a well managed campaign calendar has become very important.
Missing the Moment: The Post Event Problem
Everyone knows that attendee follow-up should happen as soon as an event is over, but too few marketers do so in practice. A change of priorities is needed.