Waking Up Your Database
Inactive contacts make up a majority of most marketing databases, but not all unengaged email subscribers are deadwood. The right message can reengage them.
Translating the Language Barrier
Translation is slow and expensive, but massively increases campaign results. Unfortunately, there are no shortcuts to producing better localised content.
The Content Waterfall Trap
In a world of always-on and content marketing, a well managed campaign calendar has become very important.
Missing the Moment: The Post Event Problem
Everyone knows that attendee follow-up should happen as soon as an event is over, but too few marketers do so in practice. A change of priorities is needed.
Get Ready for Smart Marketing
Are technology gaps limiting cross-channel campaigns? Are data silos preventing effective reporting? It's time to tear down the walls in your martech stack.
Why Personas are Essential for Successful ABM
Account Based Marketing is in-depth personalisation and expanding target account penetration. Strong Buyer Personas are still critical to making this work.
PDF: The Responsive Content Problem
PDF is still the most common way to distribute content over the web. Why do marketers persist with a file format that isn't optimised for mobile devices?
B2B Marketing gets Complicated
New legal obligations and evolving technology have disrupted B2B marketing. In 2019, marketers will focus on adapting their tactics to meet a changing economy.
B2B Marketing: Year in Review
2018 has been a year of change for B2B marketers with GDPR having far wider consequences than predicted. Changes in the MarTech sector compounded the disruption.
ABM Simplified: Building Blocks for Success
Account Based Marketing doesn't have to be complicated. Get the basics right by using existing tools and familiar techniques to execute ABM effectively.