Marketing Operations

Maximise marketing efficiency and unlock the value of marketing ops

GDPR: One Year On

GDPR has become the global benchmark for consumer privacy and data protection. Yet, many marketers still don't understand what the law means in practice.

| Marketing Operations

Why Personas are Essential for Successful ABM

Account Based Marketing is in-depth personalisation and expanding target account penetration. Strong Buyer Personas are still critical to making this work.

| Digital Marketing

PDF: The Responsive Content Problem

PDF is still the most common way to distribute content over the web. Why do marketers persist with a file format that isn't optimised for mobile devices?

| Digital Marketing

The Return of Data-Driven Marketing

After years of hype and numerous waves of digital marketing applications, new technology is poised to finally make data-driven marketing a reality.

| Marketing Operations

Is Web Tracking a GDPR Risk for Marketers?

Web tracking is a fundamental part of digital marketing. The benefits are enormous, but B2B marketers are ignoring the legal risks that go alongside it.

| Marketing Operations

The Power of Marketing Automation Templates

Coding an email is easy, building a workflow to send that email is hard. Yet, many marketers ignore campaign templates and the reporting benefits they bring.

| Marketing Automation

More Than Just Checklists

If updating the QA Checklist is your typical reaction to a campaign error, then its time to ask questions about whether you are testing campaigns properly.

| Marketing Operations

The Power of Intent

Millions of potential customers browse the web every day searching for information on their latest needs and interests. Now you can use that data in your campaigns.

| Marketing Operations

Is Marketing Automation Still Relevant?

The success of Eloqua and Marketo has been built on email but the evolving tech landscape and changing marketing mix pose a threat to marketing automation.

| Marketing Operations

B2B Marketing gets Complicated

New legal obligations and evolving technology have disrupted B2B marketing. In 2019, marketers will focus on adapting their tactics to meet a changing economy.

| Digital Marketing