Marketing Operations

Maximise marketing efficiency and unlock the value of marketing ops

Don't Panic: Avoiding Marketing Automation Errors

It's a fact of life. Every marketing automation user has sent an email to the wrong list at some point. There is no quick fix to stop it from reoccurring.

| Marketing Operations

Missing the Moment: The Post Event Problem

Everyone knows that attendee follow-up should happen as soon as an event is over, but too few marketers do so in practice. A change of priorities is needed.

| Digital Marketing

Get Ready for Smart Marketing

Are technology gaps limiting cross-channel campaigns? Are data silos preventing effective reporting? It's time to tear down the walls in your martech stack.

| Digital Marketing

GDPR: One Year On

GDPR has become the global benchmark for consumer privacy and data protection. Yet, many marketers still don't understand what the law means in practice.

| Marketing Operations

Why Personas are Essential for Successful ABM

Account Based Marketing is in-depth personalisation and expanding target account penetration. Strong Buyer Personas are still critical to making this work.

| Digital Marketing

PDF: The Responsive Content Problem

PDF is still the most common way to distribute content over the web. Why do marketers persist with a file format that isn't optimised for mobile devices?

| Digital Marketing

The Return of Data-Driven Marketing

After years of hype and numerous waves of digital marketing applications, new technology is poised to finally make data-driven marketing a reality.

| Marketing Operations

Is Web Tracking a GDPR Risk for Marketers?

Web tracking is a fundamental part of digital marketing. The benefits are enormous, but B2B marketers are ignoring the legal risks that go alongside it.

| Marketing Operations

The Power of Marketing Automation Templates

Coding an email is easy, building a workflow to send that email is hard. Yet, many marketers ignore campaign templates and the reporting benefits they bring.

| Marketing Automation

More Than Just Checklists

If updating the QA Checklist is your typical reaction to a campaign error, then its time to ask questions about whether you are testing campaigns properly.

| Marketing Operations