Marketing Operations

Maximise marketing efficiency and unlock the value of marketing ops

Waking Up Your Database

Inactive contacts make up a majority of most marketing databases, but not all unengaged email subscribers are deadwood. The right message can reengage them.

| Digital Marketing

The List Churn Challenge

The evolving career paths of B2B email subscribers are a challenge to marketing databases everywhere, but they are also an opportunity.

| Marketing Operations

A Question of Reputation

Everyone knows that it's important. Few marketers pay attention to it. Email Deliverability needs to be better understood and more closely managed.

| Marketing Operations

2020: The Age of Complexity

Marketing is getting more complicated. More data and more technology will mean to more integration and more alignment with the rest of the business.

| Marketing Operations

Joining the Dots: The Big Data Problem

Bad data quality is a constant challenge for all marketers. Alas, there is no easy fix for bad data but AI does help.

| Marketing Operations

Translating the Language Barrier

Translation is slow and expensive, but massively increases campaign results. Unfortunately, there are no shortcuts to producing better localised content.

| Digital Marketing

The Content Waterfall Trap

In a world of always-on and content marketing, a well managed campaign calendar has become very important.

| Digital Marketing

Moving beyond Sales Enablement

Changing sales models and the need for account based marketing, have changed the relationship between sales and marketing.

| Marketing Operations

Misattributing Attribution

Attribution is an important concept for proving the value of marketing activity, just don't expect it to be an accurate measurement of campaign success.

| Marketing Operations

Don't Panic: Avoiding Marketing Automation Errors

It's a fact of life. Every marketing automation user has sent an email to the wrong list at some point. There is no quick fix to stop it from reoccurring.

| Marketing Operations