A Question of Reputation
Everyone knows that it's important. Few marketers pay attention to it. Email Deliverability needs to be better understood and more closely managed.
2020: The Age of Complexity
Marketing is getting more complicated. More data and more technology will mean to more integration and more alignment with the rest of the business.
Joining the Dots: The Big Data Problem
Bad data quality is a constant challenge for all marketers. Alas, there is no easy fix for bad data but AI does help.
Translating the Language Barrier
Translation is slow and expensive, but massively increases campaign results. Unfortunately, there are no shortcuts to producing better localised content.
The Content Waterfall Trap
In a world of always-on and content marketing, a well managed campaign calendar has become very important.
Moving beyond Sales Enablement
Changing sales models and the need for account based marketing, have changed the relationship between sales and marketing.
Misattributing Attribution
Attribution is an important concept for proving the value of marketing activity, just don't expect it to be an accurate measurement of campaign success.
Don't Panic: Avoiding Marketing Automation Errors
It's a fact of life. Every marketing automation user has sent an email to the wrong list at some point. There is no quick fix to stop it from reoccurring.
Missing the Moment: The Post Event Problem
Everyone knows that attendee follow-up should happen as soon as an event is over, but too few marketers do so in practice. A change of priorities is needed.
Get Ready for Smart Marketing
Are technology gaps limiting cross-channel campaigns? Are data silos preventing effective reporting? It's time to tear down the walls in your martech stack.