The Cookie Compliance Question
Third-party cookies were meant to be replaced in 2024. That deadline is now in doubt, but marketers still have new tracking questions to answer.
How to Identify Good Analytics?
Measuring business performance is about the correct interpretation of data rather than absolute numbers. After all, no dataset is 100% perfect.
The Disconnect behind Tableau Pulse
The role of BI within the business is changing. A new AI feature from Tableau delivers a new way to track KPIs and visualise marketing performance.
The Opportunity to Improve Sales Automation
Sales campaigns are subject to the same personalisation demands as marketing campaigns. There is an opportunity for marketing to align and improve results.
2024 Predictions
As marketers learn the most effective uses for Generative AI, we will start to see solutions for long-term reporting and personalisation challenges.
Measurement through Unification
Marketing Operations is about more than just day-to-day process management. Marketing ops can play an important role in setting marketing strategy.
The Rise of Self-Service AI
There is far more to AI than just copy generation. A new generation of AI app stores have the potential to revolutionise marketing operations.
AI enhances Business Intelligence
Marketing leaders often claim to lack the data needed to guide decision-making. BI vendors are using generative AI to give them the tools they need.
HubSpot acquires Clearbit
Data is the life blood of contemporary business. By acquiring Clearbit, HubSpot have recognised the central role of good data in B2B marketing.
Why Reporting is Storytelling?
Measuring marketing performance is about more than just numbers on dashboards. Its about providing context, clarity and integrity.