Digital Transformation

Commentary on enterprise technology and it's impact on marketers

Blue meets Red

IBM are increasingly irrelevant after a century at the forefront of technology. Their desperate purchase of Red Hat will do little to win back mindshare.

| Digital Transformation

Igniting the Future of Productivity

Microsoft's customer conference may not have grabbed the headlines, but it did demonstrate changing priorities within this giant of enterprise computing.

| Digital Transformation

The Weakest Link

Everyone hates passwords. They're vulnerable to hackers and hard to remember. Now tech firms are trying to get rid of them entirely.

| Digital Transformation

Creatures of Habit

Change management is the hardest part of any digital transformation program. Why is achieving widespread user adoption so difficult to achieve?

| Digital Transformation

An SMB's Life in the Cloud

Small businesses are looking to migrate to the cloud, even if for many a full migration is not yet possible. It's time to address their concerns.

| Digital Transformation

The Slow Death of the Telephone

Few millennials have a landline at home. Soon they won't have one at work either if PwC are to be believed.

| Digital Transformation

Microsoft struggle to escape the past

Microsoft’s latest acquisition shows that they’ve changed significantly in the past decade. The backlash against it exposes the limitations of consumer perceptions.

| Digital Transformation