The Rising HubSpot Breeze
HubSpot's new AI introduces many new and interesting capabilities across the platform. However, Breeze has its downsides as well as its benefits.
AI agents are all the rage right now. Or at least they are if you're in the business of running a marketing technology platform. Hubspot is no exception, but as usual, they have taken a different approach to the challenge of embedding AI into marketing production flows. Rather than promising extensive flexibility and development capabilities, they have focused their AI functionality on the most promising uses for the technology.
Content AI
The full suite of AI functionality has been labelled Breeze, mirroring a unified naming scheme adopted by other technology companies. Many of the announced capabilities aren't actually new. Chatspot, the HubSpot AI assistant, has been rebranded as Breeze CoPilot. Breeze isn't just limited to Generative AI either. It also encompasses HubSpot's existing predictive and machine learning features, such as Predictive Scoring.