The Advertising Privacy Balance
There doesn't have to be a trade-off between customer privacy and effective ads. Marketers can deliver both leads and strong data protection.
Mozilla and Adtech are not a natural combination. Best known as the developer of the Firefox browser, Mozilla is a not-for-profit foundation dedicated to campaigning for an open and freely accessible internet. That mission has led to extensive campaigns around privacy, including building privacy protection and anti-tracking technologies into Firefox. Yet, last week, they acquired a small adtech startup called Anonym. It's an acquisition that surprised everyone, particularly given that Anonym's founders used to work for Meta.