Terminal Science: Media and Technology Unite
With content syndication struggling to prove value for lead generation, one publisher has hit on a novel solution: buy the Terminus ABM platform.
The pandemic transformed B2B marketing. The sudden switch to digital tactics dramatically changed the way companies generated leads. Content marketing became critical, and getting that content in front of the right decision makers became every marketer's biggest challenge. This transformed the previously unglamorous business of content syndication into a key channel for generating sales-ready leads.
New Markets
There was just one problem with this approach: content syndication rarely produces sales-ready leads. In the years since the pandemic, it has become clear that while content marketing is great at driving awareness, content consumption is seldom a good measure of purchase intent. This has forced content syndication vendors to expand their range of services.