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The Rising HubSpot Breeze

HubSpot's new AI introduces many new and interesting capabilities across the platform. However, Breeze has its downsides as well as its benefits.

| Marketing Technology

Enter the Agentforce

Agentforce is pitched as the future of the Salesforce platform. After months of hype, do agents finally give Generative AI a role in tech stacks?

| Marketing Technology

Oracle: The Forgotten Marketing Cloud

Oracle's martech portfolio is often unfairly dismissed as an outdated platform for large enterprise. Yet, they're actually at the forefront of B2B marketing.

| Marketing Technology

Is there a Future for MQLs?

According to analysts, MQLs have no future in B2B marketing. It's a convenient narrative which highlights major problems. Reality is more complex.

| Marketing Operations

Building the ABM Stack

ABM has achieved widespread adoption across a wide array of B2B marketing programs. Now, the typical martech stack is starting to catch up.

| Marketing Operations

Finding Value in AI

Analysts are increasingly asking whether AI is cost-effective. For marketers, AI has already demonstrated strong ROI over an extended timeframe.

| Marketing Operations

Optimising the Content Experience

User experience often gets lost in the avalanche of content marketing, with conversion suffering as a result. Better approaches are possible.

| Digital Marketing

Avoiding the Legacy Trap

In many organisations, old technology and burdensome processes are a fact of life. It doesn't have to be like that. Businesses can do better.

| Marketing Technology

The Advertising Privacy Balance

There doesn't have to be a trade-off between customer privacy and effective ads. Marketers can deliver both leads and strong data protection.

| Marketing Technology

The First-Party Intent Qualification

There are many sources of intent data, but the best intent comes from the data that you already have. Are you making the most of your first-party data?

| Marketing Technology