Is Buying MarTech Too Easy?
Building a technology stack is far harder than it should be, but for many buyers, it's probably not hard enough.
Adobe and Marketo: The Right Engagement
Adobe's $4.75bn purchase of Marketo is unexpected but shouldn’t come as a surprise. The strategic logic for the deal is compelling to both companies.
Dreaming of a Single Customer View
Salesforce made a splash with new product announcements at Dreamforce this week. Customer 360 looks interesting, but the competition is catching up on them.
Are your Landing Pages Secure?
Chrome will soon start marking many websites as Not Secure. Your website won't be affected, but have your landing pages been updated to prevent this?
What is a Content Activation Engine?
LookbookHQ are no more. MarTech welcomes the birth of PathFactory. What actually has changed though?