Marketing Technology

Discover how effective use of technology can boost marketing performance

Adobe and Marketo: The Right Engagement

Adobe's $4.75bn purchase of Marketo is unexpected but shouldn’t come as a surprise. The strategic logic for the deal is compelling to both companies.

| Marketing Technology

Dreaming of a Single Customer View

Salesforce made a splash with new product announcements at Dreamforce this week. Customer 360 looks interesting, but the competition is catching up on them.

| Marketing Technology

Are your Landing Pages Secure?

Chrome will soon start marking many websites as Not Secure. Your website won't be affected, but have your landing pages been updated to prevent this?

| Marketing Technology

What is a Content Activation Engine?

LookbookHQ are no more. MarTech welcomes the birth of PathFactory. What actually has changed though?

| Marketing Technology