Out of the Bottle: Salesforce Genie
Dreamforce introduces a major upgrade to Salesforce Customer 360. What is Genie, and how important is it to the future of Salesforce?
Marketo Engage August '22 Release Overview
The introduction of Captcha on Marketo forms is the most notable feature in a release full of small tweaks and UI changes.
Pardot Summer '22 Release Overview
Conditional completion actions and better deliverability reporting are the highlights of a useful release for the app formally known as Pardot.
CDP Takes Centre Stage at Adobe Summit
Adobe Summit unveils new integration and measurement capabilities that enable better personalisation and a more data-driven approach to B2B marketing.
How to Select the Right Marketing Technologies
Choosing the right marketing technology is a complex task. Follow this 5 step process to make sure you arrive at the right decision every time.
Google and the Cookie Crunch
Cookies have driven web tracking for decades. Now Google are replacing them with a privacy sandbox, but is there a downside for consumers and marketers?
Demandbase and Engagio: An ABM Tech Stack?
Demandbase and Engagio have both pitched themselves as the end-to-end ABM solution. By coming together they intend to turn their claims into reality.
Virtual Innovation at Adobe Summit
Real-world disruption and economic dislocation are an opportunity for innovation. Adobe practice what they preach at their first virtual summit.
The Fragmentation of Content Management
The contrasting fortunes of the leading CMS platforms, makes developing a website much more difficult.
Continuous Evolution: Closing the Capability Gap
Digital marketing is changing rapidly. New tactics and new technology are needed to stay ahead. Most important of all though, is learning new skills.