Hyperforce Has Lift Off
It's time for the next major Salesforce platform migration. Hyperforce has been around for several years, and now existing customers will get the benefits.
Marketo: The Potential of Engagement Maps
Marketo has a new way to view smart campaign workflows. Engagement Maps have potential, but won't become truly useful until next year.
Coming Soon
Switching technology platform always seems like a good idea, yet rarely goes smoothly. There are ways to minimise the disruption.
The X Factor Behind Social Media
Twitter has survived technical woes, the paywalling of key features and dramatic falls in ad revenue. So why is a rebrand the biggest threat of all?
Out of the Bottle: Salesforce Genie
Dreamforce introduces a major upgrade to Salesforce Customer 360. What is Genie, and how important is it to the future of Salesforce?
Marketo Engage August '22 Release Overview
The introduction of Captcha on Marketo forms is the most notable feature in a release full of small tweaks and UI changes.
Pardot Summer '22 Release Overview
Conditional completion actions and better deliverability reporting are the highlights of a useful release for the app formally known as Pardot.
CDP Takes Centre Stage at Adobe Summit
Adobe Summit unveils new integration and measurement capabilities that enable better personalisation and a more data-driven approach to B2B marketing.
How to Select the Right Marketing Technologies
Choosing the right marketing technology is a complex task. Follow this 5 step process to make sure you arrive at the right decision every time.
Google and the Cookie Crunch
Cookies have driven web tracking for decades. Now Google are replacing them with a privacy sandbox, but is there a downside for consumers and marketers?