Is Marketing Automation Still Relevant?
The success of Eloqua and Marketo has been built on email but the evolving tech landscape and changing marketing mix pose a threat to marketing automation.
B2B Marketing gets Complicated
New legal obligations and evolving technology have disrupted B2B marketing. In 2019, marketers will focus on adapting their tactics to meet a changing economy.
B2B Marketing: Year in Review
2018 has been a year of change for B2B marketers with GDPR having far wider consequences than predicted. Changes in the MarTech sector compounded the disruption.
Lead Qualification: A European Perspective
Getting Sales to follow-up new MQLs in a consistent and timely manner is a challenge everywhere. There are significant regional differences in the solution.
Forrester make a Sirius Decision
Forrester Research's purchase of SiriusDecisions highlights a convergence of B2B and B2C marketing, as well as the central role of martech in building engagement.
Bridging the Reporting Gap
Many marketers struggle to get accurate end to end reporting. A new generation of marketing attribution tools might offer a solution.
ABM Simplified: Building Blocks for Success
Account Based Marketing doesn't have to be complicated. Get the basics right by using existing tools and familiar techniques to execute ABM effectively.
Are You Running Effective Webinars?
Webinars are one of the most popular tactics in the marketing toolkit. Yet research from Sirius Decisions shows that marketers aren't using them correctly.
The Wrong Metrics
Demonstrating engagement is critical to proving marketing's impact on the bottom line. Yet, many marketers still use these measures of quantity over quality.
ABM Simplified: A Shift in Perspective
Account Based Marketing is everywhere. Everyone claims to be implementing it, but no one seems to understand what it is or how to make a success of it.