The Power of Marketing Automation Templates
Coding an email is easy, building a workflow to send that email is hard. Yet, many marketers ignore campaign templates and the reporting benefits they bring.
More Than Just Checklists
If updating the QA Checklist is your typical reaction to a campaign error, then its time to ask questions about whether you are testing campaigns properly.
The Power of Intent
Millions of potential customers browse the web every day searching for information on their latest needs and interests. Now you can use that data in your campaigns.
Is Marketing Automation Still Relevant?
The success of Eloqua and Marketo has been built on email but the evolving tech landscape and changing marketing mix pose a threat to marketing automation.
B2B Marketing gets Complicated
New legal obligations and evolving technology have disrupted B2B marketing. In 2019, marketers will focus on adapting their tactics to meet a changing economy.
B2B Marketing: Year in Review
2018 has been a year of change for B2B marketers with GDPR having far wider consequences than predicted. Changes in the MarTech sector compounded the disruption.
Lead Qualification: A European Perspective
Getting Sales to follow-up new MQLs in a consistent and timely manner is a challenge everywhere. There are significant regional differences in the solution.
Forrester make a Sirius Decision
Forrester Research's purchase of SiriusDecisions highlights a convergence of B2B and B2C marketing, as well as the central role of martech in building engagement.
Bridging the Reporting Gap
Many marketers struggle to get accurate end to end reporting. A new generation of marketing attribution tools might offer a solution.
ABM Simplified: Building Blocks for Success
Account Based Marketing doesn't have to be complicated. Get the basics right by using existing tools and familiar techniques to execute ABM effectively.