Losing the Lead
In 2005, Sirius Decisions invented the MQL. In 2021, Forrester are trying to kill it. Can marketing ever truly replace the humble lead record?
How to Improve Email Metrics
There’s no right way to getting more opens and more clicks. Instead, many small changes can be combined to deliver the best results.
How to get started with B2B Omnichannel Campaigns
Marketing automation has evolved into a vehicle to run multi-channel campaigns. Are you making the most of your nurture programs?
How to Get Started with B2B Email Personalisation
B2B email personalisation doesn't have to be complicated. Start simple, with these five quick and easy ways to personalise your marketing emails.
The Role of CDPs in B2B Marketing
There are many ways for B2B marketers to build a single customer view. Customer Data Platforms have clear advantages but also have their limitations.
Finding the Balance: Effective B2B Personalisation
When it comes to personalisation, the only real limit is scale and efficiency rather than ambition. All that's needed are a few simple building blocks.
2021: Digital Marketing in the New Normal
A series of operational challenges are preventing digital marketing from reaching its full potential. Marketers will need to focus on these problems in 2021.
How often do you update Lead Scoring?
Creating a lead scoring model is a challenge. Improving a lead scoring model is relatively easy. So why don't marketers update scoring regularly?
Transparency vs Technology: Lead Discovery
Comprehensive lead scoring and accurate lead routing are important, but does marketing give sales enough insight to follow-up new MQLs?
Quality over Quantity: Identifying Leads
Identifying what a good lead looks like is no easy task. There are multiple factors to consider and few marketing teams use all the available information.