Marketing Automation

News and tips from an expert in marketing automation

Eloqua gets an AI makeover at Modern CX

Oracle talk integrated customer experience in Las Vegas, as new AI and data platforms highlight the changing role of marketing automation in the martech stack.

| Marketing Automation

Marketo Spring 19 Release Overview

Marketo promote the new Sky UX to unprepared users. AccountAI reaches GA, while admins welcome smarter communication limits and more secure email links.

| Marketing Automation

The Power of Marketing Automation Templates

Coding an email is easy, building a workflow to send that email is hard. Yet, many marketers ignore campaign templates and the reporting benefits they bring.

| Marketing Automation

Oracle Eloqua 19A Release Overview

This quarter's release brings a new form layout editor and a greater emphasis on the app marketplace. The major new features for 2019 are still to come.

| Marketing Automation

Pardot Spring '19 Release Overview

Pardot gets an AI makeover and a brand new Salesforce integration. The new features sound great but watch out for Lightning dependencies in this month's update.

| Marketing Automation

Marketo Winter '19 Release Overview

Marketo Sky takes another major step towards GA with the release of MyMarketo, but the ability to CC emails is the real headliner in this quarter's release.

| Marketing Automation

Oracle Eloqua 18D Release Overview

A new landing page editor and a new Salesforce integration headline the final Eloqua release of 2018. This week's update will be an important one to customers.

| Marketing Automation

Pardot Winter '19 Release Overview

Pardot in Lightning Experience is the stand out feature in this quarter's Salesforce release, but there are some significant changes under the hood.

| Marketing Automation

Marketo Fall '18 Release Overview

It's all change at Marketo. They have a new owner, a new logo and now a major update to the new UI. This week's release is a big one across the entire platform.

| Marketing Automation

Oracle Eloqua 18C Release Overview

Recent Eloqua releases have been packed with new features, marking a welcome change after years of minor updates. This week's 18C release continues the trend.

| Marketing Automation