Marketing Automation

News and tips from an expert in marketing automation

Marketo Engage August '21 Release Overview

All change for Marketo, as Adobe kicks off a major transition for their marketing automation platform.

| Marketing Automation

Eloqua 21C Release Overview

Another quiet Eloqua release introduces an important enhancement to blind form submits, as well as some interesting integrations and security updates.

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Salesforce Pardot Summer 22 Release Overview

This month's Salesforce release is an important one for Pardot admins. New AI and ABM programs overshadow an important change to opt-out settings.

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Marketo Engage May '21 Release Overview

Marketo gets a new user experience, better smart campaigns and more secure forms this month. There's a major boost for the ABM module, and more coming up.

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Oracle Eloqua 21A Release Overview

The latest Eloqua release brings more archiving, more UI changes and more AI. Although, the biggest updates are reserved for the Salesforce integration app.

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Salesforce Pardot Spring '21 Release Overview

The first Salesforce release of 2021 is an important one for Pardot users. The end of Pardot logins and first-party tracking are just the beginning.

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Marketo Engage: New Year, New UI

A major UI change is disrupting Marketo users, with the primary benefits still to be released. Meanwhile, two major feature deprecations will cause disruption.

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Salesforce Pardot Summer 20 Release Overview

After a delay, it's a big release for Pardot. Salesforce connector upgrades, new B2B Marketing Analytics dashboards and first-party cookies all land this month.

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Marketo June '20 Release Overview

Long awaited features land in Marketo this month. Custom Program Member fields and Predictive Audiences are the highlights, but Dynamics users can cheer too.

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Oracle Eloqua 20B Release Overview

The return of archiving is an important milestone for admins struggling with overburdened Eloqua instances, while the new block library benefits their users too.

| Marketing Automation